Unintentional branding of the city : Beirut, is this what you want to communicate?

One Huge Name appears alone on a panoramic view of Beirut taken from a high-rise in Sin-el-fil.
With the lack of regulations on acceptable ad sizes, this "Kaliry" (gallery- writen in Arabic) eats up the panorama.

Blue skies and Blue Signs above the city

In a clutter of big billboards and huge ads something like this might be accepted, it might even become part of the identity of a place (Times square in New York city, Dbayeh highway in Lebanon,...though we always hope things get done with better taste) ...but there, standing like that alone and mighty, it is just too flagrantly ugly.

This obligation to see the message / read the name is just frustrating.
Makes you want to photoshop it out, only in reality too, not just on the photo.

Makes me think of the Old beautiful Beiruty homes that get flushed out easily daily, as easy as photoshopping a sign off from a panoramic view, yet this stands strong. How ironic, ya Beirut.