That's the old Sukleen green bin with the S we all know...
(this photo is from their website, since they did rebrand the whole city but not the website yet)
For 2 weeks, we had beautiful colorful bins with the new logo - a kind of a walking 'A' for Averda, the mother company, according to their website. (I thought they were compensating for the missing flowers in Beirut)
...But now, we are back to the green garbage bins, only using the new logo.
Does this mean that the colorful bins where just a tactic communication practice to get the new logo noticed?
Conclusion ; the new logo got noticed, not sure I like it, but I appreciated the colorful bins, and would have preferred if they stayed longer on the streets... And, I am still calling them (= the bins, the guys, the company, the green!) Sukleen _ till now, it's Sukleen with the 'A' logo.
I was wondering why they were using the colorful bins too and today I saw and averda truck, which seemed weird to me, since the "Averda" brand name isn't usually used by them :D
ReplyDeleteThanks Darine for the comment, you're fast, I just posted! I haven't seen the trucks yet... think Sukleen name will "die" soon?
ReplyDeleteToo bad there aren't any colored bins anymore...
ReplyDeletethe colored bins were ummm well ... colorful (and this post will be linked to on GVO) :)
ReplyDeleteyeah, they were, was difficult maybe deciding which to put where, needs urbanism specialists, hehe, but just a little bit longer n the gray streets... I wouldn't have complained... And I'll be looking at Global Voices :)
ReplyDeleteYes, I have to agree I like the colored bins more as well.
ReplyDeleteDear Your post wa smentioned in this Month's Communicate Magazine Mabrouk http://2.bp.blogspot.com/_HNwOAgC672Q/TIc-B1V_tsI/AAAAAAAAA70/_VDXARG3wH8/s1600/communicate.jpg
ReplyDeleteThanks Darine! and Communicate :-D such a pleasure, and i see your blog there too! going to get the issue this afternoon.
ReplyDeletethere is a huge budget , so they dont know what to do with the money, they had to finishes it before the end of the year( government money) so they set 2 strategies and implemented them successively to finish the budget
ReplyDeleteThanks and I have a keen offer you: Whole House Renovation Cost remodel garage into living space
ReplyDelete